Strategy
Strategy
I steer brands towards value-resonant growth with a blend of insights, trends, purpose, and futures methodologies.
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RESEARCH
Thought leadership, trend analysis, cultural immersion, in-depth interviews, secondary data synthesis, insight generation, market landscape evaluation.
STRATEGY
Strategic pathway development, competitive positioning, market opportunity assessment, stakeholder engagement, strategic blueprint creation, brand evolution strategies.
QUANT
Data-driven decision making, market segmentation, consumer behavior metrics, predictive modeling, trend quantification, data integration.
QUAL
Semiotics, cultural narratives, consumer insight exploration, behavioural pattern analysis, qualitative content analysis, empathy mapping.
Networks
Networks
Brands
Diageo
Visa
Hyundai
Unilever
Adidas
WeTransfer
Polestar
Mastercard
Netflix
Spotify
Agencies/ Studios
Liganova
Co–matter
The Future Laboratory
Meaning Agency
Canvas8
Trend Networks
Cultural Navigators (Future Lab)
Cultural Streetscapes (Kantar)
Thing Testing
Trend Watching
RADAR Dao