About
Alice Sweitzer
I'm a cultural strategist based in Berlin. My work tracks emerging consumer trends: the subcultures, tensions, and aspirations that signal where categories are heading.
I went independent in 2022 after ten years across think tanks and consulting firms. Most of that time was at Kantar managing Streetscapes, a program monitoring cultural change for Fortune 500 clients across markets.
My current work includes cultural research and strategic advisory for agencies and brands including Canvas8, AdVerve, G=mc², The Future Laboratory, Diageo, Mars, and Unilever.
I hold a BA from McGill University, and an MSc in Human Geography from UCL.
I'm originally from Upstate New York and work with brands and agencies globally.
I went independent in 2022 after ten years across think tanks and consulting firms. Most of that time was at Kantar managing Streetscapes, a program monitoring cultural change for Fortune 500 clients across markets.
My current work includes cultural research and strategic advisory for agencies and brands including Canvas8, AdVerve, G=mc², The Future Laboratory, Diageo, Mars, and Unilever.
I hold a BA from McGill University, and an MSc in Human Geography from UCL.
I'm originally from Upstate New York and work with brands and agencies globally.
