About
Alice Sweitzer
I'm a cultural strategist working in food, beverage, and wellness. My work tracks emerging consumer trends: the subcultures, tensions, and aspirations that signal where a category is heading.
I went independent in 2022 after ten years across think tanks and consulting firms. Five of those years were at Kantar managing Streetscapes, a global program tracking cultural change for Fortune 500 clients across markets.
My current work includes cultural research and strategic advisory for agencies and brands including Canvas8, AdVerve, G=mc², The Future Laboratory, Diageo, Mars, and Unilever.
I hold a BA from McGill University, an MSc in Human Geography from UCL, and a diploma from Le Cordon Bleu.
I'm originally from Upstate New York and currently based in Berlin.
I went independent in 2022 after ten years across think tanks and consulting firms. Five of those years were at Kantar managing Streetscapes, a global program tracking cultural change for Fortune 500 clients across markets.
My current work includes cultural research and strategic advisory for agencies and brands including Canvas8, AdVerve, G=mc², The Future Laboratory, Diageo, Mars, and Unilever.
I hold a BA from McGill University, an MSc in Human Geography from UCL, and a diploma from Le Cordon Bleu.
I'm originally from Upstate New York and currently based in Berlin.
