I’m a cultural strategist operating between Berlin and New York City. I steer brands toward value-resonant growth with a blend of insights, trend, and futures methodologies.

My career began in economic and metropolitan policy research, where I worked on industry white papers, speechwriting, and economic development consulting with institutions such as the Woodrow Wilson International Center for Scholars in Washington, D.C., the Mowat Centre at the University of Toronto, and STEaPP at University College London.

Transitioning to the private sector, I expanded this foundation to assist brands in navigating cultural shifts and market evolutions. At Kantar in New York, I managed Streetscapes for five years, a global cultural insights research program delivering both syndicated and bespoke research on city-driven trend insights for Fortune 500 companies. In Berlin, I led data-driven trend and consumer insights research at Reply, quantifying growth strategies.

Currently, I serve as the Managing Director of Pallas Reports, a cultural strategy office delivering high-impact insights for brands seeking a compelling edge in evolving cultural landscapes.

Alongside this, I work independently as a consultant and strategist, advising clients worldwide on how to navigate cultural dynamics and craft strategies that resonate.