I'm a cultural strategist working between Berlin and New York City. I steer brands towards value-resonant growth with a blend of insights, trends, and futures methodologies.

I began my career in the realm of academic research and public policy, with roles at institutions including the Woodrow Wilson International Center for Scholars in Washington DC, the Mowat Centre at the University of Toronto, and STEaPP at University College London.

In the private sector, I managed global cultural insights at Kantar in New York City, and later directed trend and innovation research for Reply in Berlin. 

Now, acting independently, I work as a consultant, strategist, and researcher with a diverse range of clients worldwide.