Hello

Hello

I work with lifestyle brands on cultural strategy — particularly in food & beverage, wellness, and media.

My work tracks how values are shifting, where subcultures are moving into the mainstream, and what emerging behaviors mean for categories navigating change.
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Strategy

Strategy

Sample Briefs

How do digital aesthetics dictate what health "looks like" in a screen-first world?

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Sample Briefs

How do digital aesthetics dictate what health "looks like" in a screen-first world?

Sample Briefs

How are bioethics reshaping ingredient standards across beauty and food?

Sample Briefs

What happens when AI redefines "intuitive" eating?

Sample Briefs

Who are DINKWADs, and how are they changing hospitality expectations?

Sample Briefs

Why are psychedelics moving from wellness retreats to everyday consumption?

Sample Briefs

What's the future of eating when GLP-1s decouple hunger from pleasure?

Sample Briefs

How could a cult-favorite U.S. fast food chain reinvent itself and thrive in Berlin's cultural scene?

Ideas & Work

Ideas & Work

How Berlin’s Club Culture is Merging with Wellness
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How US Gen Z sports fans are rewriting game-day drinking
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How local rappers are changing Germany’s culinary scene
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The new vintage: how natural wine became a brand go-to
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Contact

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Portrait of Alice Sweitzer Cultural Strategist