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How Gen Z gamers are levelling up with nutrition plans

Canvas8
2023-11-01
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Imagine for a minute what it looks like to be a young gamer today; eyes locked onto screens, fingers dancing across the keys with determination and excitement. It’s been an expanding scene for decades now – one where virtual battles and epic quests unfold from a couch or bus ride. But something different is happening which defies the stereotypes of previous generations. Gen Z gamers are no longer fuelling their marathon sessions with neon energy drinks and greasy snacks; instead, they’re reaching for carefully curated natural supplements, sipping on herbal-infused concoctions, and tracking their physical wellbeing with the precision of elite athletes. Welcome to the new realm of ‘gamer wellness’, a trend that is revolutionising the way we think about wellness in the digital age.

The trend of ‘gamer wellness’ among Gen Zers is revolutionising how gamers approach their wellbeing, replacing traditional stereotypes of unhealthy habits with a focus on natural supplements, holistic health, and wearable technology. How can brands tap into this wellness shift in the gaming realm?

Fuelled by the shifting habits of a generation raised on digital devices and a growing emphasis on health, Gen Zers are reshaping not only a healthier gaming landscape but also our broader digital existence. Beyond nimble fingers and quick reflexes, they’ve recognised that success in the competitive realm of gaming demands mental resilience, cognitive endurance, and a positive outlook. Gamer wellness is not just for Gen Z, although their unmatched enthusiasm for the subject posits them as early adopters of a more holistic and inclusive view of what it means to thrive in a digital age. Averaging around nine hours of screen time per day, Gen Zers see a relationship with digital devices as a fundamental part of their lives, not something to be shunned. [1] This evolution in perspective has the potential to bring about a broader cultural conversation.

In the past, these stereotypes of young and unhealthy gamers have served their purposes as cautionary tales. Many studies have highlighted the negative health impacts of excessive screen time, including the effects of blue light exposure and the physical strain caused by sedentary lifestyles. Prolonged periods on social media have been associated with increased feelings of alienation and loneliness, while gaming has been criticised for its potential for addiction, such as gaming disorder. [2] The remedy? Well, that was easy – just go outside, get some fresh air, and commune with nature.

NOTE THAT THIS IS AN EXCERPT

Alice Sweitzer