Hello

Hello

I’m a cultural strategist — I work with brands to understand what people care about and to grow in ways that reflect those values, drawing on insights, trends, and foresight.
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Yutaka Sone painting Day and Night

Strategy

Strategy

Sample Briefs

What are the new semiotic codes for health in a digital age?

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Sample Briefs

What are the new semiotic codes for health in a digital age?

Sample Briefs

What bioethical concerns are reshaping beauty trends across global markets?

Sample Briefs

How can a global online retailer crack the German market with a credit card that shoppers actually want?

Sample Briefs

Who are DINKWADs, and how are they changing expectations around luxury travel?

Sample Briefs

How can automotive brands meaningfully participate in the metaverse?

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Sample Briefs

How are AI assistants influencing family dynamics at home?

Sample Briefs

What is driving consumers to seek ancient wellness practices in a digital world?

Sample Briefs

How can airlines boost travel with wellness programs?

Sample Briefs

How could a cult-favorite U.S. fast food chain reinvent itself and thrive in Berlin's cultural scene?

RESEARCH

Strategic foresight, expert interviews, expert media listening

STRATEGY

STEEP, SWOT, 3Cs, 4Ps— many acronyms for structured thinking

QUANT

Digital brand equity, social listening, sentiment analysis, keyword tracking

QUAL

Semiotics, (digital) ethnographies, behavioral insights
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Portfolio

Portfolio

NOT A PLAYBOOK
FUPE/ WeTransfer
April 2, 2025
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Rave-olution: How Berlin’s Club Culture is Merging with Wellness
Canvas8
November 28, 2024
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Megalomaniacs- A game about despicable and incredible people
megalomaniacs.wtf
October 31, 2023
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How secular spiritual communities help tackle loneliness
Canvas8
December 10, 2024
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Contact

Contact

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Portrait of Alice Sweitzer Cultural Strategist