I'm a cultural strategist working between Berlin and New York City.

I'm a cultural strategist working between Berlin and New York City.

I steer brands towards value-resonant growth with a blend of insights, trends, and futures methodologies.
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Yutaka Sone painting Day and Night

Strategy

Strategy

Sample Briefs

How can interactive storytelling captivate podcast audiences?

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Sample Briefs

What bioethical concerns are reshaping beauty trends across global markets?

Sample Briefs

How are AI assistants influencing family dynamics at home?

Sample Briefs

What is the future of Nature in the Metaverse?

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Sample Briefs

Why are consumers seeking ancient wellness practices in a digital world?

Sample Briefs

How can airlines boost travel with wellness programs?

Sample Briefs

What drives the appeal of urban farming in high-tech cities?

Sample Briefs

What is causing the romanticization of space travel in popular culture?

Sample Briefs

How can interactive storytelling captivate podcast audiences?

RESEARCH

Thought leadership, trend analysis, cultural immersion, in-depth interviews, secondary data synthesis, insight generation, market landscape evaluation.

STRATEGY

Strategic pathway development, competitive positioning, market opportunity assessment, stakeholder engagement, strategic blueprint creation, brand evolution strategies.

QUANT

Data-driven decision making, market segmentation, consumer behavior metrics, predictive modeling, trend quantification, data integration.

QUAL

Semiotics, cultural narratives, consumer insight exploration, behavioural pattern analysis, qualitative content analysis, empathy mapping.
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Portfolio

Portfolio

Networked Counterculture — Can creatives break the mold and still find success online?
WePresent
May 24, 2023
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What’s driving the trend for nourishing neon foods?
Canvas8
January 17, 2024
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Megalomaniacs- A game about despicable and incredible people
megalomaniacs.wtf
October 31, 2023
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How Gen Z gamers are levelling up with nutrition plans
Canvas8
November 1, 2023
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Contact

Contact

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Portrait of Alice Sweitzer Cultural Strategist