I'm a cultural strategist working between Berlin and New York City.

I'm a cultural strategist working between Berlin and New York City.

I steer brands towards value-resonant growth with a blend of insights, trends, and futures methodologies.
Contact
downward arrow icon
Yutaka Sone painting Day and Night

Strategy

Strategy

Sample Briefs

What are the new semiotic codes for health in a digital age?

arrow left iconarrow left icon
arrow right iconarrow right icon
Sample Briefs

What are the new semiotic codes for health in a digital age?

Sample Briefs

What bioethical concerns are reshaping beauty trends across global markets?

Sample Briefs

Who are DINKWADs, and how are they changing expectations around luxury travel?

Sample Briefs

How can automotive brands meaningfully participate in the metaverse?

‍

Sample Briefs

How are AI assistants influencing family dynamics at home?

Sample Briefs

What is driving consumers to seek ancient wellness practices in a digital world?

Sample Briefs

How can airlines boost travel with wellness programs?

RESEARCH

Strategic foresight, expert interviews, expert media listening

STRATEGY

STEEP, SWOT, 3Cs, 4Ps— many acronyms for structured thinking

QUANT

Digital brand equity, social listening, sentiment analysis, keyword tracking

QUAL

Semiotics, (digital) ethnographies, behavioral insights
More
Right facing arrow icon

Portfolio

Portfolio

Networked Counterculture — Can creatives break the mold and still find success online?
WePresent
May 24, 2023
eye icon closed eye open icon
More
Rave-olution: How Berlin’s Club Culture is Merging with Wellness
Canvas8
November 28, 2024
eye icon closed eye open icon
More
How local rappers are changing Germany’s culinary scene
Canvas8
March 24, 2024
eye icon closed eye open icon
More
Can convenience and sustainability coexist in the age of AI?
Canvas8
August 24, 2024
eye icon closed eye open icon
More
More
Right facing arrow icon

Contact

Contact

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Portrait of Alice Sweitzer Cultural Strategist